Golfset
Creative Direction, Verbal & Visual Identity.
Creative Direction, Verbal & Visual Identity.
Golfset is a family golf academy in Madrid. After 10 years, it needs an identity to change the perception about the difficulty of the sport and to communicate that "nobody needs to belong to a club or buy equipment to practice it".
Under the framework "The fields, without gates" we created a language with empathy. We show progress that embraces imperfection and the enjoyment of learning. From the isotype to the visual display: progress (ovals) without perfection (circle).
